Privacy Policy

1. Who We Are

This Privacy Policy applies to Lending Lense ("Lending Lense," "we," "us"), an independent informational resource located at 423 Iron Ave SW, Albuquerque, NM 87102, and to lendinglense.com (the "Site"). It describes the information we collect from site visitors and how we use it. Lending Lense is not a lender, broker, or financial advisor.

2. Information We Collect

We collect information in the following ways:

• Information you give us directly. Your name, email address, phone number, and any notes or messages you submit through our Get Info or text sign-up forms, or share with us by phone or email.
• Information collected automatically. IP address, browser and device type, pages visited, and referring site, collected through standard web logs and analytics tools.
• Information from other sources. Information from publicly available sources that we may combine with the information above.

3. How We Use Information

We use the information we collect to respond to inquiries, provide requested resources, communicate about your request, operate and improve this Site, and, where you've opted in, send you SMS or email communications.

4. Text Messaging (SMS) Program

If you opt in to receive text messages from us, message frequency varies. Message and data rates may apply. You can opt out at any time by replying STOP to any message, and get help by replying HELP. Consent to receive text messages is not a condition of using this Site or requesting information.

5. Cookies & Analytics

We use cookies and similar technologies to operate the Site, remember preferences, and understand how visitors use our pages. You can control cookies through your browser settings; disabling them may limit some Site features.

6. Service Providers & Legal Disclosures

We do not share, rent, or sell your data to affiliates or third-party marketers. We work with a limited number of partners as necessary to run this Site and respond to your request:

• Service providers who perform functions on our behalf, such as hosting, scheduling, and SMS/email delivery.
• Legal and safety purposes, such as complying with a subpoena or protecting the rights, property, or safety of Lending Lense, our users, or others.
• A buyer or successor in the event of a merger, acquisition, or sale of company assets.

See Section 8 for your choices, and Section 9 for additional state-specific rights.

7. Data Retention

We retain personal information for as long as needed to respond to your request, comply with legal obligations, resolve disputes, and enforce our agreements, after which it is deleted or anonymized.

8. Your Choices & Rights

You have choices about the information you share with us:

• Marketing opt-out. Unsubscribe from marketing emails using the link in any message, or reply STOP to opt out of marketing texts.
• Access, correction, or deletion. Email info@lendinglense.com to request a copy of, correction to, or deletion of the personal information we hold about you, subject to legal exceptions.

9. State Privacy Rights

Depending on where you live, state law may give you additional rights over the personal information we hold about you, which can include the right to know what we've collected and the right to request deletion or correction. You can exercise any of these rights using the contact options in Section 8, and we will not discriminate against you for doing so. Because privacy laws vary and continue to change, we encourage you to reach out directly with questions about rights specific to your state.

10. Children's Privacy

Our Site is directed at adults. We do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, contact us at info@lendinglense.com and we will delete it.

11. Data Security

We use reasonable administrative and technical safeguards designed to protect the information we collect. No method of transmission or storage is completely secure, however, and we cannot guarantee absolute security of information you share with us online.

12. Third-Party Links

The Site may link to third-party websites that we do not control. This Policy does not apply to those sites, and we encourage you to review their privacy practices separately.

13. Changes to This Policy

We may update this Policy from time to time. Material changes will be reflected by an updated "Last updated" date at the top of this page.

14. Contact Us

Questions about this Policy or your data? Contact us at info@lendinglense.com, call (505) 578-7479, or write to Lending Lense, 423 Iron Ave SW, Albuquerque, NM 87102.